Eighty-Four Days Reserve — €29 →
The Mirror's sealed screen on a phone beside the notebook's cream cover design, in a rendered night scene

01 · sealed, night — rendered scene; the screen and the cover design are real

Eighty-Four Days · The Mirror · first run

Stop being
who you keep saying
you'll stop being.

This is not a planner. It's a confrontation. A twelve-week identity notebook you answer once, seal, and reopen on day eighty-four — on paper, and on the phone you actually hold at night.

€29First run of 100 Reserve the notebook · the complete interactive edition opens tonight
No ship date inventedRefund anytime before shippingYour answers stay on your device
The ledger · three ways to record where you actually are

The notebook is the book. The rest is where it lives.

The cover design on an oak desk — render, not yet printed
01 · The Mirror
First run · in sampling

The identity notebook

Twelve questions sealed in an envelope bound into the cover. The Tuesday you're headed for, written in forced detail. Ten habits, three of them keystones. One correction line a week. And on day eighty-four, the Reckoning. A5, undated.

€29
Week four of The Mirror on a phone, in hand — rendered scene, real screen
02 · The interactive edition
Live · free to open

The same book, on your phone

Open it free tonight: day one, the seal, and the first two weeks — no account, and the seal is real. The complete edition runs all twelve weeks and comes with every reservation. About a minute a day either way.

Free
The One Month tracker in a clear pouch on a dark desk, a month of marks filled in
03 · One Month
Live · instant download

The wall tracker

One month of the same honesty, printed. Ten habits, three keystones, one line that doesn't flatter you. Print it, pouch it, mark it with a wet-erase marker, wipe it, run it again.

€6
Why eighty-four

Twenty-one days is a slogan. Sixty-six is the median.

Every planner in the category prints "21 days to build a habit." The published research found a median of 66 days to automaticity, with a range of 18 to 254 (Lally et al., 2010). Eighty-four clears the median — a length that matches the published evidence.

We won't promise you a formed habit. The honest promise is the one written in the book: about a minute a day, ten minutes once a week — and at the end, evidence, in your own handwriting, of who does the work.

“One missed day is weather. Two in a row is a decision.”

Nothing is stored. This is the mechanism, not your copy.
84
Sealed
84 days
opens —

Queries

Honest answers.

What do I get today if the notebook hasn't shipped?

The complete edition of the interactive book — all twelve weeks, on your phone, from the link in your receipt. Day one starts tonight. Your printed copy follows from the first run.

What's the difference between the free and the complete edition?

The free edition is the whole of day one — the twelve questions, the seal, the anti-vision, the stake, the ten — and the first two weeks of marks. The complete edition continues through week twelve, adds season two, and comes with your printed copy. The seal opens on day 84 in both, and the Reckoning is yours either way; your answers are never held back.

When does the notebook ship?

When the first run is printed. The manufacturer is sampling now and we won't invent a date before they commit one; you'll get one email when they do, and another when your copy is on its way. Refund anytime before shipping, no argument.

Should I buy this?

If you've bought four planners this year, don't buy this one. The search for the perfect system can be its own way of not starting — and this book says that to your face on page one.

The Mirror · first run of 100

Not a
planner.
A confrontation.

€29 Reserve The Mirror →